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Potential Hasbro and Mattel Merger?
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<blockquote data-quote="Reinhart" data-source="post: 7693842" data-attributes="member: 13080"><p>What this is probably mostly about is that Hasbro just gained most of the Disney Princess line because Disney thought that Mattel was mismanaging it. Disney Princess is larger than any other Hasbro brand and this corporate conquest caused many Mattel executives to quit and even jump ship to Hasbro.</p><p></p><p><a href="http://www.bloomberg.com/features/2015-disney-princess-hasbro/" target="_blank">http://www.bloomberg.com/features/2015-disney-princess-hasbro/</a></p><p></p><p>So now you have Hasbro in charge of Disney dolls, while Mattel is still doing a significant amount of the rest of Disney toys. They'd probably like to be able to coordinate and cooperate on leveraging that brand better.</p><p></p><p>The Bloomberg comment about competing with LEGO isn't totally bonkers. After its own brand recognition, one of LEGO's distinct advantages is the amount of Intellectual Property it's partnered with. LEGO makes sets that engage children but also appeal to almost any parent's nostalgia. Hasbro and Mattel have each been trying to leverage their various brands in a similar way for Kre-o and Mega Bloks. That's why there's Transformers Kre-o, Dungeons and Dragons Kre-o, Barbie Mega Bloks, and even Halo Mega Bloks.</p><p></p><p>Like [MENTION=2525]Mistwell[/MENTION] I'm not sure the SEC will approve of this merger. Yes, there are other toy makers in the market, but Mattel and Hasbro each dwarf most of them. Together, they'd probably make up 98% of what goes into retail toys aisles.</p></blockquote><p></p>
[QUOTE="Reinhart, post: 7693842, member: 13080"] What this is probably mostly about is that Hasbro just gained most of the Disney Princess line because Disney thought that Mattel was mismanaging it. Disney Princess is larger than any other Hasbro brand and this corporate conquest caused many Mattel executives to quit and even jump ship to Hasbro. [url]http://www.bloomberg.com/features/2015-disney-princess-hasbro/[/url] So now you have Hasbro in charge of Disney dolls, while Mattel is still doing a significant amount of the rest of Disney toys. They'd probably like to be able to coordinate and cooperate on leveraging that brand better. The Bloomberg comment about competing with LEGO isn't totally bonkers. After its own brand recognition, one of LEGO's distinct advantages is the amount of Intellectual Property it's partnered with. LEGO makes sets that engage children but also appeal to almost any parent's nostalgia. Hasbro and Mattel have each been trying to leverage their various brands in a similar way for Kre-o and Mega Bloks. That's why there's Transformers Kre-o, Dungeons and Dragons Kre-o, Barbie Mega Bloks, and even Halo Mega Bloks. Like [MENTION=2525]Mistwell[/MENTION] I'm not sure the SEC will approve of this merger. Yes, there are other toy makers in the market, but Mattel and Hasbro each dwarf most of them. Together, they'd probably make up 98% of what goes into retail toys aisles. [/QUOTE]
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