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[PR] DireKobold.com Update
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<blockquote data-quote="Khur" data-source="post: 416635" data-attributes="member: 5583"><p><strong>Perhaps a bad idea....</strong></p><p></p><p>To introduce myself, I'm a graphic designer, illustrator, and writer living in Bellevue, WA. Most of my experience is in ad work and promotions. I don't really have anything to gain by telling you what I'm going to, so maybe that will lend a little credence to it.</p><p></p><p>From a marketing standpoint, offering the adventures to the general public for free will hurt your site (and subscription rates), not help it. The reasoning is simple. If I can get a year's worth of adventures on Dire Kobold for free (after waiting the year of course), why would I need to subscribe? That's the same as <em>Dungeon Magazine</em> giving away back issues. They don't, because it'd be like cutting their own throat.</p><p></p><p>I humbly (as someone you don't know) recommend reserving the archives for your paying customers. Maybe give away a few freebies to the general public now and then as a promotion, but not the whole wagonload. Make it kind of like, "This is what's inside if you subscribe today!" In fact, you may want to start giving away a good adventure every quarter or so as such a promotion. Perhaps even reserving part of the freebie as bonus material for subscribing, like color printable map images, or battle mat sized images for tactical combat with miniatures.</p><p></p><p>Another thing is, and you may not care, but if you give away solid adventures, complete with good cartography, and etc., you'll be hurting the print industry as well. Modules don't sell that well as it is, but with a resource out there that gives <em>everyone</em> access to fifty or more free adventures a year they'll bottom out real quick. Internet freebies already hurt that aspect of the industry.</p><p></p><p>Just some things for you to consider.</p><p></p><p>Cheers!</p><p></p><p><img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f600.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":D" title="Big grin :D" data-smilie="8"data-shortname=":D" /></p></blockquote><p></p>
[QUOTE="Khur, post: 416635, member: 5583"] [b]Perhaps a bad idea....[/b] To introduce myself, I'm a graphic designer, illustrator, and writer living in Bellevue, WA. Most of my experience is in ad work and promotions. I don't really have anything to gain by telling you what I'm going to, so maybe that will lend a little credence to it. From a marketing standpoint, offering the adventures to the general public for free will hurt your site (and subscription rates), not help it. The reasoning is simple. If I can get a year's worth of adventures on Dire Kobold for free (after waiting the year of course), why would I need to subscribe? That's the same as [I]Dungeon Magazine[/I] giving away back issues. They don't, because it'd be like cutting their own throat. I humbly (as someone you don't know) recommend reserving the archives for your paying customers. Maybe give away a few freebies to the general public now and then as a promotion, but not the whole wagonload. Make it kind of like, "This is what's inside if you subscribe today!" In fact, you may want to start giving away a good adventure every quarter or so as such a promotion. Perhaps even reserving part of the freebie as bonus material for subscribing, like color printable map images, or battle mat sized images for tactical combat with miniatures. Another thing is, and you may not care, but if you give away solid adventures, complete with good cartography, and etc., you'll be hurting the print industry as well. Modules don't sell that well as it is, but with a resource out there that gives [I]everyone[/I] access to fifty or more free adventures a year they'll bottom out real quick. Internet freebies already hurt that aspect of the industry. Just some things for you to consider. Cheers! :D [/QUOTE]
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