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[PR] OWC introduces new line: VERGO
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<blockquote data-quote="HyrumOWC" data-source="post: 121485" data-attributes="member: 329"><p>Hey uv23,</p><p></p><p>One of the reasons you're seeing so many hardcovers is that 1. retails are asking for it, 2. a lot of marketing data is showing that customers are buying hardcovers over softcovers, and 3. we (game companies) make more money with hardcovers than softcovers.</p><p></p><p>Heck, even if it was softcover we'd still charge around $25 for it. It's just the nature of the game. While I'd love to be able to produce veritable tomes for next to nothing, this is a business, and companies need to make money in order to survive.</p><p></p><p>And now for a small lesson for those who haven't heard it before....</p><p></p><p>If you've got any handy, pull out a TSR module from the early 80's. *If* they put the price on it, you'll see they charged anywhere from $7-$10 per book. That's early 1980 dollars. According to the Inflation Calculator at the Consumer Price Index homepage (a service of the U.S. Gov't that can be found here: <a href="http://data.bls.gov/cgi-bin/cpicalc.pl" target="_blank">http://data.bls.gov/cgi-bin/cpicalc.pl</a>), that same book would now (2002) cost you anywhere from $12.90 ($7) - $18.42 ($10). And yet you still see 32 page modules selling for $7-$10. And the modules of today have better art, better writing, better printing, better everything. You can even take the Vampire: The Masquerade core book, which sold for $25 in 1991. Today, that book is worth $32.64. (Which is about what White Wolf is selling their core books for now.) </p><p></p><p>Again, it all comes down to being able to make money and survive. If a company isn't making a profit, that company will go down the tubes. End of story. I happen to like my job, and think we're charging a fair price for what you get. Some people might think otherwise. That too is the nature of life.</p></blockquote><p></p>
[QUOTE="HyrumOWC, post: 121485, member: 329"] Hey uv23, One of the reasons you're seeing so many hardcovers is that 1. retails are asking for it, 2. a lot of marketing data is showing that customers are buying hardcovers over softcovers, and 3. we (game companies) make more money with hardcovers than softcovers. Heck, even if it was softcover we'd still charge around $25 for it. It's just the nature of the game. While I'd love to be able to produce veritable tomes for next to nothing, this is a business, and companies need to make money in order to survive. And now for a small lesson for those who haven't heard it before.... If you've got any handy, pull out a TSR module from the early 80's. *If* they put the price on it, you'll see they charged anywhere from $7-$10 per book. That's early 1980 dollars. According to the Inflation Calculator at the Consumer Price Index homepage (a service of the U.S. Gov't that can be found here: [url]http://data.bls.gov/cgi-bin/cpicalc.pl[/url]), that same book would now (2002) cost you anywhere from $12.90 ($7) - $18.42 ($10). And yet you still see 32 page modules selling for $7-$10. And the modules of today have better art, better writing, better printing, better everything. You can even take the Vampire: The Masquerade core book, which sold for $25 in 1991. Today, that book is worth $32.64. (Which is about what White Wolf is selling their core books for now.) Again, it all comes down to being able to make money and survive. If a company isn't making a profit, that company will go down the tubes. End of story. I happen to like my job, and think we're charging a fair price for what you get. Some people might think otherwise. That too is the nature of life. [/QUOTE]
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[PR] OWC introduces new line: VERGO
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