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Message: <blockquote data-quote="SteveC" data-source="post: 6480176" data-attributes="member: 9053">While individual gamers will doubtless keep playing D&D without any support (see the last couple years of 4E) the brand as a whole needs new material to keep it in people's minds. The designers are trying to build a kind of transmedia empire out of the D&D brand, but until we see things like movies, video games, tv shows, commercial toys and who knows what else, it's the game that's keeping D&D on people's minds who aren't already sold on it.The thing to remember is that interest in this edition is the best it's every been right now, and that interest is only going to slide without something else to grab attention.So while I'm sure that people will be playing 5E for years (along with all of the other editions) you need product to keep the game in the headlines.And with that said, gamers are always looking for the new shiny, so D&D without something new becomes yesterday's news in shockingly short order.</blockquote>