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<blockquote data-quote="Seeker95" data-source="post: 1668978" data-attributes="member: 17186">Competition.TSR had almost no competition.&nbsp; Judges Guild was the only company authorized to make adventures that would &quot;work&quot; with D&amp;D other than TSR.&nbsp; So if only one in five customers are DM's, and there are a million players, that means there are 200,000 DMs in the world.&nbsp; TSR could expect to sell to nearly 100% of the DMs that purchase pre-made adventures, so they new what both their print run and price point should be.&nbsp; Even if only one in five DMs purchased pre-made modules, that is still almost 10,000 units of a single module.&nbsp; I know I purchased every module they made from 1978 to 1985... often the same day they were released.Today, with the Internet offering so many free adventures, and hundreds of third-party publishers making adventures from $2.98 and up, available in PDF instant download to online ordering through any of fifty different online sources, a single print run of a module just can't expect a large purchasing audience.Forget illegal competition.&nbsp; Unless your module is the &quot;must have&quot; product of the year (a la RttToEE, etc.), you simply can't count on selling very many copies.&nbsp; Low sales = low print run.&nbsp; Low print run = high print cost per unit.&nbsp; High print cost = low profit.</blockquote>

[QUOTE="Seeker95, post: 1668978, member: 17186"] Competition. TSR had almost no competition. Judges Guild was the only company authorized to make adventures that would "work" with D&D other than TSR. So if only one in five customers are DM's, and there are a million players, that means there are 200,000 DMs in the world. TSR could expect to sell to nearly 100% of the DMs that purchase pre-made adventures, so they new what both their print run and price point should be. Even if only one in five DMs purchased pre-made modules, that is still almost 10,000 units of a single module. I know I purchased every module they made from 1978 to 1985... often the same day they were released. Today, with the Internet offering so many free adventures, and hundreds of third-party publishers making adventures from $2.98 and up, available in PDF instant download to online ordering through any of fifty different online sources, a single print run of a module just can't expect a large purchasing audience. Forget illegal competition. Unless your module is the "must have" product of the year (a la RttToEE, etc.), you simply can't count on selling very many copies. Low sales = low print run. Low print run = high print cost per unit. High print cost = low profit. [/QUOTE]

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