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Message: <blockquote data-quote="Umbran" data-source="post: 185219" data-attributes="member: 177">There's a few weaknesses with this plan - mostly, they are based in the fact that gaming books arenot toasters, and gaming stores are not department stores.First, the publisher, who conrtols the cover price, does not control clearance sales.  If the publisher intentionally over-prices, but those sales don't happen, then he's shot himself in the foot.  Second, putting one gaming book on clearance does not say to us "Ooh, this book is cheap now".  It says, "This book is not good enough to sell except on clearance," which is not a good sign, marketing-wise.   And, lastly, having to do a clearance sale to move items may be a standard in the department stores, but it isn't in small bookstores.  It's a pain in the neck for a small retailer.  I suspect that they'd not want to stock items they cannot move without a sale.</blockquote>