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Rocket your D&D 5E and Level Up: Advanced 5E games into space! Alpha Star Magazine Is Launching... Right Now!

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Message: <blockquote data-quote="JohnNephew" data-source="post: 185262" data-attributes="member: 2171">Just to clarify -- the copies of Touched by the Gods that we are selling at $12 are not water-damaged.  Rather, they are what you might call "shopworn" -- the glossy finish on the cover is a bit scuffed, the corners might be slightly dinged or crushed.  Basically, it's like buying a slightly used copy.  (They are mostly returns from the book trade.)In the two months we've been running the deal, which is described on the front page of our website, we've had a total of THREE mail order sales so far.Perhaps people are fearful that the merchandise will be horribly unusable.  Well, maybe.  But as I said in the other thread, I've seen much the same phenomenon at game conventions.  Most gamers who are willing to spend money at all are not extremely price sensistive.  The gamers who are extremely price sensitive are generally not profitable to sell to -- even when you offer them goods below manufacturing cost, it does not reliably induce them to purchase.  And trying to appeal to them on the basis of price is, for the publisher, financial suicide.I'm pretty sure there is a price threshold where you can spur more sales of RPG items.  Maybe it would be something like selling a 128 pp softcover for $5.  The problem is, that threshold is below the cost of manufacturing for almost every game publisher.  (The exception might be WotC -- e.g., the price on the D&D adventure game, made possible by the incredible print volumes they run.  $10?! I looked at that in the store and felt like I'd have to check myself in to the psych ward if I DIDN'T buy it, even knowing that if I was patient I could get a copy free from friends at WotC.)  And the weird way that price psychology works, if you can't charge less than $5, then it may make no real difference if you charge $20 or $30.(Note: I don't know if $5 is the magic point.)</blockquote>

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