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Enchanted Trinkets Complete--a hardcover book containing over 500 magic items for your D&D games!

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Message: <blockquote data-quote="RyanD" data-source="post: 464131" data-attributes="member: 3312">Let me summarize my opinion on this matter:For most products, there is a range of prices normally used by publishers, which vary about about $5 +/- for a given class of product (cover type, page count, color interior, etc.)My opinion is that there is very little price sensitivity within each combination of product class and price range, so publishers might as well price at the top of the range vs. the bottom of the range - they will net more money virtually every time, without losing many (if any) actual sales.I also belive that until the past two or three years, many products were flat out underpriced without gaining an increase in sales as a result.  The only reason a publisher should price a product below the top of the standard price range is if that publisher belives that a lower price will increase total net income.  As far as I can see, for non D&D publishers, there is no business case that supports the hypothesis that they will do so.I further believe that there is a large, untapped market for even more expensive products which cater to people who have the disposable income to spend provided that the higher priced "premium" items live up to their price points.  Taking existing content and just raising the price can work under certain circumstances (limited, leatherbound RPG core books, for example).  But nobody has yet attempted to make a very expensive RPG product targeting mainstream RPG players that just happens to be $50 to $100.  I believe that when those kinds of products are attempted, they will reveal the existence of a very interested market.Finally, I believe there are cheap, low price point items which serve as gateway products, bringing new people into the hobby.  These products are typified by not relying on hobby game or comic book stores as their primary point of sale - people who shop in those locations are already vested in the hobby and don't need the low price points to induce purchases.Ryan</blockquote>

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