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Message: <blockquote data-quote="jmucchiello" data-source="post: 1081868" data-attributes="member: 813">Then why no greater sales. Enchantment magic is not nearly as popular as making characters so even the content of CC would indicate it should fair better. Both books get similar reviews here at ENWorld and on RPGNow (and elsewhere). So if 5 times as much money is being spent why are sales flat from a year ago?I think Crothian has it right. Sales bumps for my PDFs traditionally occur when a review comes out. CC is on his list. When he gets to it, no matter what he scores it I'm sure there will be a surge of sales that day or two.Also, falling off the front page at RPGNow, in this case the top twenty best sellers causes sales of CC to shrivel up. I'm considering paid advertising but I doubt that will be effective for a PDF.I'm not saying my books don't do well (49 and 91 on the all-time d20 list and 65 on the all PDF list is great).The missing part of the equation, James, is that while there's 5 times as many sales there's how many times as much product? JBoE is product 246, CC is product 1828 so just eyeballing it there are over 7 times as many products now. 7 is greater than 5 and so while the pie has grown, the slices are thinner.Since CC came out there have been nearly 150 releases. That's since the end of June. LPJ's release today is priduct id 1972.  That edges past 8 times as many products.</blockquote>