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Message: <blockquote data-quote="Psion" data-source="post: 1149190" data-attributes="member: 172">Why should they?Do you wonder how much your car cost the auto manufacturer when you buy it? Or your cable service?It seems to me whenever this issue comes up, publishers chime in with "you have got to understand our point of view." Understanding that is all well and good, and it never hurts to be an informed consumer. (Further, I think your attributing consumers ignorance for their comparing core books to small print books is really describing a small subset of consumers. When they see that every 96-128 page book out there is $20 or so, it should occur to most what the prevailing price is.) But at the same time, just understanding where the publisher is coming from does not divorce the consumer from their motives. A consumer is driven almost strictly by cost-benefit. If your product does not provide something that the consumer wants at a price they are willing to pay, then they aren't going to buy it. Now true, this means some products just won't sell well period, but that's the reality of the situation. Gaming is not a charity.But by the same token, if you are selling your 96 page softback books for $24 and the audience can get 128 page softback books with comparable content (i.e., not talking about core books here) from another publisher for $20 dollars, then you have to have quite a sales pitch to fight the natural and expected tendency of the customer to purchase your product over your competitor's. I thought this was old news, no "recent months" about it (unless you mean the "last 6-8 months" by recent -- I have been hearing this for a while.)</blockquote>

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