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prices getting a little nuts?
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<blockquote data-quote="Mystic Eye" data-source="post: 1149739" data-attributes="member: 711"><p>No one forgets the retailer, trust me, we keep trying to figure out how to get closer to the retailer, but as far as "gamers saying they won't pay the high prices" who are these gamers? Cergorach said speak with your wallet. Well, consumers do speak with their wallets and the message is "we will pay for bigger, nicer books" if any of the statistics are true. </p><p>I also hear time and time again that retailers prefer the larger books becuase A) they sell better and B) they get more money for their shelf space.</p><p>If you look through this thread, while people are complaining, they keep saying the same message. We bought the $50 dollar book so can't buy the $20 book. What is the message there? To me, it is to create larger books with the best production values you can put into them that makes sense for the topic.</p><p></p><p>Also, If the worst thing that can happen is hobby retailers closing, that has been going on for a long, long time. We are already in our worst possible situation then. See, like many publishers, retailers are often made up of hobby enthusiasts as well. They do not know about retail, could not even tell you what a POS system is, and have never managed a budget beyond their checkbook. They open a game store and then wonder why they are not rolling in the cash. I am not saying the retailers here are amongst those but there are plenty of them with good hearts and bad or no business plans.</p><p>The only way we can help the retailer is by putting out the best possible product and sell it at a price that we, the publisher can stay in business while marketing our products as best as budgets will allow.</p></blockquote><p></p>
[QUOTE="Mystic Eye, post: 1149739, member: 711"] No one forgets the retailer, trust me, we keep trying to figure out how to get closer to the retailer, but as far as "gamers saying they won't pay the high prices" who are these gamers? Cergorach said speak with your wallet. Well, consumers do speak with their wallets and the message is "we will pay for bigger, nicer books" if any of the statistics are true. I also hear time and time again that retailers prefer the larger books becuase A) they sell better and B) they get more money for their shelf space. If you look through this thread, while people are complaining, they keep saying the same message. We bought the $50 dollar book so can't buy the $20 book. What is the message there? To me, it is to create larger books with the best production values you can put into them that makes sense for the topic. Also, If the worst thing that can happen is hobby retailers closing, that has been going on for a long, long time. We are already in our worst possible situation then. See, like many publishers, retailers are often made up of hobby enthusiasts as well. They do not know about retail, could not even tell you what a POS system is, and have never managed a budget beyond their checkbook. They open a game store and then wonder why they are not rolling in the cash. I am not saying the retailers here are amongst those but there are plenty of them with good hearts and bad or no business plans. The only way we can help the retailer is by putting out the best possible product and sell it at a price that we, the publisher can stay in business while marketing our products as best as budgets will allow. [/QUOTE]
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