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Message: <blockquote data-quote="pogre" data-source="post: 2639788" data-attributes="member: 6588">Here's where the question is coming from:Let us suppose the going rate for 128-page softcover is $24.00 retail.The retailer gets it from the distributor at 55-60% of retail.The distributor gets it from the company for 40% of retail.That is the ideal situation. If you are paying a company to place your product in the distribution stream, they are sucking off another percentage.So ideally, the publisher is getting 40% of retail or $9.60. Subtract from the the cost of printing - let's go with a round number and say $2.00. In a perfect world the publisher is gaining $7.60 gross or so from each book sale to the distributor. I'm not including all the random costs such as warehousing and shipping companies get nailed with.I recently saw a 32-page pdf I would like to buy listed for $6.95. I'll probably pick it up, but it still seems dang high to me. And, no, it's not offered in print - although I'm sure you could get POD.I can only explain this kind of pricing through perceived value as WilliamAndersen pointed out.I totally understand why folks with actual print products in distribution keep their price point high.</blockquote>