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Message: <blockquote data-quote="Guest&nbsp; 85555" data-source="post: 5718602">Hey fire. There are two major kinds of printing: off-set and print-on-demand. Off-set is cheaper if you do high volume and it gives you more control at times over the look of the book (is a bit more technical though). Print on demand is good for smaller print runs ( which suits a lot of rpg companies) but you sometimes get fewer options and no discount for high volume. There is also warehousing, selling and distribution to consider.Because we are small and want to focus on design, our company handles pre-production (including layout) but leaves the printing, warehousing, etc to another company. Even with that stuff cleared off our plate there remains a lot of business to take care of. And because we do our layout work, we have to follow printer requirements closely----nothing worse than accidentally putting in a pantone color when the printer requires cmyk. The key thing to remember: just because an image, font or color looks one way on your screen, that doesn't mean it will look the same printed.</blockquote>