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Message: <blockquote data-quote="Trickstergod" data-source="post: 1739436" data-attributes="member: 10825">It's really a number of things. First, sizable threads on Enworld will typically do it for me, for one. Seeing a four to ten page thread or so on a book, like it seems many of Wizards products will get, tends to grab my attention. Then company factors in. Sword and Sorcery, Fantasy Flight Games, Privateer Press and other companies that I'm already familiar with will typically find me roaming their sites to find out what they're doing. Reviews also grab my attention. The Lord of the Night series, the Book of the Righteous, Midnight and so on all came to my attention due to reviews (rather then the recent or various threads that have cropped up in regards to each). I actually don't get out to gaming stores too often, being rather broke, so typically only head over to one after having my attention called to a product by one of those three factors and wanting to pick up the book or browse through it personally. While there, though, while a beautiful cover may attract my attention to a book, it certainly won't have me buying it unless the book itself is decent. I don't base my purchases off of the cover alone. I'm rather minimalist in what I require out of my books - black and white, soft cover, hey, a lower price  is better than a higher one for prettiness - so usually don't get sucked in by that alone. Also, while an author may definitely help my opinion about a book, I've typically already had my attention called to it for various other reasons. And, of course, product use is what ranks highest in my actually wanting to buy the book. I don't care who wrote the book, or how well rated it is, if it's not about something I might use or at least be interested in reading, I'm not going to pick it up. So product utility certainly serves to keep my interest once it's been gained in the first place.</blockquote>

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