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Profit warning hits Games Workshop
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<blockquote data-quote="Talvisota" data-source="post: 2149010" data-attributes="member: 1292"><p>Their marketing may sound like it is straight from Satan, but let's not forget that they are a public company, so therefore their goals are to enrich shareholders first and foremost. Attracting new gamers regularly at that age is far more important than stroking the feelings of 10+ year fans. </p><p></p><p>Most hobbyists realize their hobby interests in their teens and stick with them. (Obviously not all of us, but the majority.) How many polls have we seen on these boards reinforcing this concept? GW is trying to increase their long-term fan base, and I can't blame them for it. </p><p></p><p>Ever wonder why old men are grumpy? "It just ain't like it used to be!" I'd love to have a dime for every time I have heard or read an old gamer lay out that sentiment. And boy am I guilty of it, too. </p><p></p><p>But pricing is a major issue, of course. They can't raise them so high as to alienate customers; that is suicide. However, the currency and metals markets are forcing some of the volatility, just how much of it I don't know.</p></blockquote><p></p>
[QUOTE="Talvisota, post: 2149010, member: 1292"] Their marketing may sound like it is straight from Satan, but let's not forget that they are a public company, so therefore their goals are to enrich shareholders first and foremost. Attracting new gamers regularly at that age is far more important than stroking the feelings of 10+ year fans. Most hobbyists realize their hobby interests in their teens and stick with them. (Obviously not all of us, but the majority.) How many polls have we seen on these boards reinforcing this concept? GW is trying to increase their long-term fan base, and I can't blame them for it. Ever wonder why old men are grumpy? "It just ain't like it used to be!" I'd love to have a dime for every time I have heard or read an old gamer lay out that sentiment. And boy am I guilty of it, too. But pricing is a major issue, of course. They can't raise them so high as to alienate customers; that is suicide. However, the currency and metals markets are forcing some of the volatility, just how much of it I don't know. [/QUOTE]
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