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Message: <blockquote data-quote="JVisgaitis" data-source="post: 2149364" data-attributes="member: 4177">Your dead wrong. GW's business model is set to recycle players every 4 years. I used to know a lot of people at the Studio in England who told me that this is how their marketing strategy is planned. Do I blame them for wanting to make money? No. Am I pissed that their prices are the most inflated thing in the industry? Hell yeah.Consider this. A unit of plastic miniatures costs them around $2,000 in tooling costs. The sculptors are on the payroll and I'm not sure what they get paid. Let's say $2,000 for a human sized regiment which is reasonable. Once the initial tooling and sculpting is complete, that box set costs 5 cents to make. Probably less since they stopped shrink wrapping, and probably less on sculpting since they usually sculpt one body and supply 2 different variations of it. The plastics started at $19.99 when they were first introduced. Now they are at $40. That's double and to me is just ridiculous.</blockquote>