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Message: <blockquote data-quote="DonTadow" data-source="post: 2982334" data-attributes="member: 22622">But selling is part product part brand loyalty. Most people will buy the ps3 simply because they have the ps2. The super nintendo came out 50 bucks more than the genesis and it still won that console series. Dreamcast dropped their price to 50 bucks below the ps and it still lost. Nintendo cost 150 bucks for the full thing, wheraes a full sega master system was 89 bucks yet Nintendo still won. We havn't really seen what it can do yet, but its a far more powerful system than the xbox 360 and in this case, the price is actually higher to indicate that. Whereas you say its a dumb business move, marketing it at 25 percent higher than the competitor is actually a smart move, and one typical of Sony. Sony electronics routinely are prices 10 to 25 percent higher than their competitors.. from tvs to computers. You might even say that its their way of establishing their brand as a more superior brand. From what I've read, Sony is not going to market the ps3 as a sole game machine. Their betting the next gen dvd console wars on the ps3 and their gunning it to be more of apart of your home entertainment system than just a video game machine. The Tivo enhancement is probabl y75 percent a reality, considering how inexpensive the boxes and services are getting. A good many blue ray dvds will have a release around the time of the ps3 as well. For those of us whom spend money on our home entertainment system, 500 bucks is a drop in the pan. Heck, my equilizer costs that much. Of course, waht we've seen so far is previews and its probably the main reason why E3 has bit the dust.  The real stuff from the ps3 hasn't been finished yet so its not fair to compete it with rushed stuff.</blockquote>

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