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Publishers Action Plans to d20 Slump?
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<blockquote data-quote="spacecrime.com" data-source="post: 1176089" data-attributes="member: 753"><p>A few thoughts.</p><p></p><p>I find it interesting that one of trancejeremy's most important measurements of value is page count. (I have to tread carefully here, because I don't agree with that choice but I also don't want to dismiss it based on my own prejudices.) If that is a common buying strategy, then it does make more sense for a publisher to spend two cents a word on a 128 page book than four cents a word on a 64 page book. At that point, game writers have a choice to make -- expend more effort for the same amount of money, spread out the same effort over more material, or find something else to do.</p><p></p><p>If Jeremy uses a common buying strategy, then that strategy pushes the market in a direction that makes it harder to create what I consider to be "good" writing. As a consumer and a writer, I feel like this is a bad thing. As a retailer, I'm trying to be open to the idea that this is one case where the customer is by definition right.</p><p></p><p>My second thought is that I don't think a "flood the market" strategy necessarily helps or hurts a publisher. Yes, Mongoose puts out a lot of products every month, and I'm sure there are stores where retailers don't buy the books of other publishers because they want all the Mongoose books. But it goes the other way, too. I don't have <strong>any</strong> Mongoose books on my shelf. Nothing against Matt and his gang, but the books didn't live up to my sales expectations and I didn't want to play a pick-and-choose guessing game as to what might sell and what won't. I moved out the Mongoose lines and focused on other products. I have no idea how many retailers have dropped Mongoose products versus how many retailers are going full line on them, but I have a feeling it mostly evens out in the end.</p><p></p><p>Other than that, I'm pretty much in agreement with Mongoose_Matt. If your sales aren't matching your expectations, it's not your competitor's fault. There is something wrong with your product, your marketing, and/or your expectations, and the only way you're going to get significantly better sales is to figure out why customers aren't buying your product first and do something about it.</p></blockquote><p></p>
[QUOTE="spacecrime.com, post: 1176089, member: 753"] A few thoughts. I find it interesting that one of trancejeremy's most important measurements of value is page count. (I have to tread carefully here, because I don't agree with that choice but I also don't want to dismiss it based on my own prejudices.) If that is a common buying strategy, then it does make more sense for a publisher to spend two cents a word on a 128 page book than four cents a word on a 64 page book. At that point, game writers have a choice to make -- expend more effort for the same amount of money, spread out the same effort over more material, or find something else to do. If Jeremy uses a common buying strategy, then that strategy pushes the market in a direction that makes it harder to create what I consider to be "good" writing. As a consumer and a writer, I feel like this is a bad thing. As a retailer, I'm trying to be open to the idea that this is one case where the customer is by definition right. My second thought is that I don't think a "flood the market" strategy necessarily helps or hurts a publisher. Yes, Mongoose puts out a lot of products every month, and I'm sure there are stores where retailers don't buy the books of other publishers because they want all the Mongoose books. But it goes the other way, too. I don't have [b]any[/b] Mongoose books on my shelf. Nothing against Matt and his gang, but the books didn't live up to my sales expectations and I didn't want to play a pick-and-choose guessing game as to what might sell and what won't. I moved out the Mongoose lines and focused on other products. I have no idea how many retailers have dropped Mongoose products versus how many retailers are going full line on them, but I have a feeling it mostly evens out in the end. Other than that, I'm pretty much in agreement with Mongoose_Matt. If your sales aren't matching your expectations, it's not your competitor's fault. There is something wrong with your product, your marketing, and/or your expectations, and the only way you're going to get significantly better sales is to figure out why customers aren't buying your product first and do something about it. [/QUOTE]
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