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Message: <blockquote data-quote="DEFCON 1" data-source="post: 5703548" data-attributes="member: 7006">I understand what you're saying, and you are right that from an objective "brand" point of view-- if you look at what the brand name is worth... then you can put the 'D&D' brand name on more things than the 'Fruity Pebbles' brand name, and thus make more money from licensing.  You are correct on that.  But that's actually not my real point, and I will admit I've probably been less than clear by being a bit facetious about sticking with the Fruity Pebbles comparison... since that seems to be the one aspect that keeps getting focused on, even though you could use any brand for my point.  For that, I apologize.My main point has always been that the name on the box means much less to the long-term success of a product than the quality of said product.  The name 'D&D' has value.  Absolutely.  But just putting that name on anything does not make the value stronger.  Sure, you'll get a little bit of short-term monies from people who recognize the brand name and pick the product up on impulse because of it... but if that product sucks... you will not see a long-term investment by people in the product.And that's what I mean when I say that D&D is no more important than any other brand, because to say otherwise is to imply that the name 'D&D' can mean long-term profitability on name alone without there being a worthwhile product behind it.  And that's simply not the case.A video game with 'D&D' on the cover means nothing to the long-term profitability of D&D video games if the game itself sucks.  You won't have huge sales, you won't get a sequel greenlit, you won't see the game possibly optioned from a movie studio.A cereal with 'D&D' on the box will not make any money other than first-round impulse buys if the cereal just doesn't taste good.The D&D cartoon never gets made if the D&D game wasn't good enough and popular enough to warrant fan devotion such that the producers thought people might watch a cartoon based on it.So this is what I mean when I say that company cannot put the cart before the horse.  You can't worry about the brand name before (or at the expense of) the product that creates the popularity of the name in the first place.  Because if you do... you get three weeks of tee-shirt, toy and merchandise sales of 'Eragon' brand crap when the movie is first released... but you'll never see any of that money EVER again, because you were more concerned about the marketing of Eragon and not the film itself.</blockquote>

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