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Punch a Publisher - the troll lords
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<blockquote data-quote="Greatwyrm" data-source="post: 446000" data-attributes="member: 479"><p>As far as your demographics go, you may just want to contact WotC. I know they did a rather extensive study a year (or two or so) ago. They may be willing to share some of that information, possibly for a fee. This is the U.S. after all--everything is for sale.</p><p></p><p>For your company strengths and weaknesses, take a good look at the reviews of your products here and elsewhere. With the staff reviews on ENworld, you should get a good idea of what you need to work on. Having pretty much the same people reviewing most of your body of work should provide the info you're looking for there. With basically the same people doing all the reviews, personal bias is evened out across the product lines and you should be able to pick up on more concrete complaints (editing, typeface, artwork, etc.).</p><p></p><p>With your sales figures, you could probably get a reasonable estimate based on the amount you ship to your distributor and their figures on shipping to retailers and returns from retailers. If you explain the situation to your distributor, they should be fairly cooperative. After all, better estimates on your part means less work for them. It's by no means fool-proof, but it should get you going in the right direction.</p><p></p><p>I know it looks like all I'm saying is "go ask somebody else", but I'd wager these three places could give you a farily good grip on the information you're looking for. Asking for feedback on a message board or website is good from a customer service standpoint, but for actual statistical purposes, it won't provide a very true sample to work with.</p></blockquote><p></p>
[QUOTE="Greatwyrm, post: 446000, member: 479"] As far as your demographics go, you may just want to contact WotC. I know they did a rather extensive study a year (or two or so) ago. They may be willing to share some of that information, possibly for a fee. This is the U.S. after all--everything is for sale. For your company strengths and weaknesses, take a good look at the reviews of your products here and elsewhere. With the staff reviews on ENworld, you should get a good idea of what you need to work on. Having pretty much the same people reviewing most of your body of work should provide the info you're looking for there. With basically the same people doing all the reviews, personal bias is evened out across the product lines and you should be able to pick up on more concrete complaints (editing, typeface, artwork, etc.). With your sales figures, you could probably get a reasonable estimate based on the amount you ship to your distributor and their figures on shipping to retailers and returns from retailers. If you explain the situation to your distributor, they should be fairly cooperative. After all, better estimates on your part means less work for them. It's by no means fool-proof, but it should get you going in the right direction. I know it looks like all I'm saying is "go ask somebody else", but I'd wager these three places could give you a farily good grip on the information you're looking for. Asking for feedback on a message board or website is good from a customer service standpoint, but for actual statistical purposes, it won't provide a very true sample to work with. [/QUOTE]
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