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QR codes in books?
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<blockquote data-quote="Dragonhelm" data-source="post: 6285415" data-attributes="member: 3867"><p>Check out the video that Morrus posted. That's what I'm thinking of. Not anything more than the videos we have seen with the various RPG Kickstarters. I know that most companies, with the exception of WotC and Paizo, don't have the budget or resources to do any more. And that's okay! We don't have to get fancy here. A simple video from a cell phone would work just as well for creator interviews.</p><p></p><p></p><p></p><p>Absolutely, and that will take a little more time and effort. However, consider that you're not selling a book; you're selling an experience.</p><p></p><p></p><p></p><p>All are fabulous ideas! </p><p></p><p></p><p></p><p>Agreed. Any QR code content must be bonus materials. Those without smart phones or who are generally not into that whole thing should not need anything more than the book to run the game. The QR code is kind of a reward for taking that extra step.</p><p></p><p>J.C. Hutchins incorporated such techniques in his novel <a href="http://www.amazon.com/Personal-Effects-Dark-J-C-Hutchins-ebook/dp/B004WPGFLW/ref=sr_1_1?ie=UTF8&qid=1396793097&sr=8-1&keywords=Personal+Effects+jc+hutchins" target="_blank">Personal Effects: Dark Art</a>. The novel contained phone numbers that you could actually call and websites that actually exist to give you an enhanced experience. Plus, lots of tactile items in an envelope in the inside cover. It was pure genius.</p><p></p><p></p><p></p><p>It all depends on the end user. We are in an industry with a wide and varied fan base. Some of us are big into technology, some aren't. I see them as something to explore. Others might see them as an annoying marketing tactic.</p><p></p><p>I would say that they need to be somewhere on the inside, in an area (table of contents, or an ad page?) where it won't detract from the overall experience.</p></blockquote><p></p>
[QUOTE="Dragonhelm, post: 6285415, member: 3867"] Check out the video that Morrus posted. That's what I'm thinking of. Not anything more than the videos we have seen with the various RPG Kickstarters. I know that most companies, with the exception of WotC and Paizo, don't have the budget or resources to do any more. And that's okay! We don't have to get fancy here. A simple video from a cell phone would work just as well for creator interviews. Absolutely, and that will take a little more time and effort. However, consider that you're not selling a book; you're selling an experience. All are fabulous ideas! Agreed. Any QR code content must be bonus materials. Those without smart phones or who are generally not into that whole thing should not need anything more than the book to run the game. The QR code is kind of a reward for taking that extra step. J.C. Hutchins incorporated such techniques in his novel [URL="http://www.amazon.com/Personal-Effects-Dark-J-C-Hutchins-ebook/dp/B004WPGFLW/ref=sr_1_1?ie=UTF8&qid=1396793097&sr=8-1&keywords=Personal+Effects+jc+hutchins"]Personal Effects: Dark Art[/URL]. The novel contained phone numbers that you could actually call and websites that actually exist to give you an enhanced experience. Plus, lots of tactile items in an envelope in the inside cover. It was pure genius. It all depends on the end user. We are in an industry with a wide and varied fan base. Some of us are big into technology, some aren't. I see them as something to explore. Others might see them as an annoying marketing tactic. I would say that they need to be somewhere on the inside, in an area (table of contents, or an ad page?) where it won't detract from the overall experience. [/QUOTE]
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