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<blockquote data-quote="afstanton" data-source="post: 1117750" data-attributes="member: 10492">I'm going to take an alternate guess here:&nbsp; It's entirely possible that someone started looking at this and realized that the d20 logo is inherently more valuable than the Dungeons and Dragons logo.&nbsp; Perhaps they then said &quot;Holy crap!&nbsp; We need to control this a bit more!&quot;More valuable?&nbsp; How?&nbsp; Well, true, WotC is indeed the 800 lb ogrillon in this arena, but what the small companies can do that WotC has trouble with is expanding into new areas.&nbsp; It's not unreasonable to think that a well established &quot;small&quot; company (small only compared to WotC, huge compared to most) such as SSS (only one example, there are a few others) could release a great game in a venue WotC hasn't touched yet.&nbsp; They could establish market share quickly and WotC might have real trouble catching up once they decide to enter that newly profitable territory.The d20 logo lets consumers know that it will be easy for them to learn the rules, the major 3rd party name means that it's a quality product, and suddenly, Emeril BAM, WotC can't keep up in that segment of the market.&nbsp; That's how d20 is more valuable than &quot;Dungeons and Dragons.&quot;This has little to do with the morality clause.&nbsp; It has everything to do with the vague review process and past behavior.&nbsp; As was stated earlier, there was no mention of minatures in the first version of the d20 license or guide.&nbsp; Once WotC decided they didn't really care for competition in that area, it went in.&nbsp; There is literally nothing that stops them from doing it again.&nbsp; In a very real sense, they are eliminating competition here when it comes to gore/sex/prejudice.&nbsp; I doubt that WotC is planning &quot;d20 Porn&quot; - but they could, since they don't have to play by the same rules that 3rd party publishers do.Aaron</blockquote>

[QUOTE="afstanton, post: 1117750, member: 10492"] I'm going to take an alternate guess here: It's entirely possible that someone started looking at this and realized that the d20 logo is inherently more valuable than the Dungeons and Dragons logo. Perhaps they then said "Holy crap! We need to control this a bit more!" More valuable? How? Well, true, WotC is indeed the 800 lb ogrillon in this arena, but what the small companies can do that WotC has trouble with is expanding into new areas. It's not unreasonable to think that a well established "small" company (small only compared to WotC, huge compared to most) such as SSS (only one example, there are a few others) could release a great game in a venue WotC hasn't touched yet. They could establish market share quickly and WotC might have real trouble catching up once they decide to enter that newly profitable territory. The d20 logo lets consumers know that it will be easy for them to learn the rules, the major 3rd party name means that it's a quality product, and suddenly, Emeril BAM, WotC can't keep up in that segment of the market. That's how d20 is more valuable than "Dungeons and Dragons." This has little to do with the morality clause. It has everything to do with the vague review process and past behavior. As was stated earlier, there was no mention of minatures in the first version of the d20 license or guide. Once WotC decided they didn't really care for competition in that area, it went in. There is literally nothing that stops them from doing it again. In a very real sense, they are eliminating competition here when it comes to gore/sex/prejudice. I doubt that WotC is planning "d20 Porn" - but they could, since they don't have to play by the same rules that 3rd party publishers do. Aaron [/QUOTE]

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