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Message: <blockquote data-quote="Hussar" data-source="post: 5430735" data-attributes="member: 22779">Over on Fear the Boot, they did an interview with Ryan Dancey some time ago.  Dancey talked about the market research WOTC did going into 3e and one of things that stuck out was that D&D was largely (at the time anyway) a suburban thing.  People, like me, out in the country lack the population base to get a group together and people who live in the city have too many other options competing for their time.The other big demographic bubble was high school and college ages since these correlate to people having large amounts of free time and have a fairly easy time of finding like minded individuals.  Imagine trying to go out and rebuild an entirely new group of gamers of people in their 30's or 40's from your co-workers.Sure, some people can do that, but, most can't.  The online option breaks that down.  Now, you can find a game and a group, that fits with your tastes and, just as importantly, fits with your schedule.  That opens D&D (and RPG's) up to entirely new market areas that have traditionally been pretty closed.  I can easily see why RPG companies want to get into a more online approach.  It makes too much economic sense not to.Sucks for those who don't want online stuff in their RPG's though.</blockquote>