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Message: <blockquote data-quote="Scott_Rouse" data-source="post: 3843323" data-attributes="member: 51773">To expand my thought behind my post here. The notion of someone advocating acquiring a pirated book ticks me off. Not only is it bad for the RPG industry but piracy personally impacts people that work on RPGs. Some writers are compensated on how many books they sell and smaller owner/writer publishing companies live or die by monthly sales.Personally speaking, the biggest part of my job is managing the revenue and profitability of the D&D brand. Annually we set a revenue goal based on forecasting models. We also manage profitability by brand, product line, and sometimes by SKU.  I meet on a monthly basis with WOTC senior management to discuss revenue performance. We look at the past month and evaluate our next months forecast based on trends, orders, and retail and consumer customer feedback (from direct contact and from sources like these boards). I am looking at revenue on a daily basis. Part of my compensation is based on how I meet my personal performance goals and how the company does at meeting it's goals.  Many of these goals are based on revenue and profit.  Piracy hurts our performance and has a direct financial impact on me as an employee of WOTC.I would rather a mediocre book not sell than be acquired via piracy. Of course I want us to make books people want to buy and if people don't want  a particular book and they don't sell then we have an opportunity to learn from this and take corrective action to create books that people want to buy.</blockquote>

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