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Message: <blockquote data-quote="mmadsen" data-source="post: 2977043" data-attributes="member: 1645">It's often much, much better to print 1000 if you estimate that 1500 will buy it, because your estimate is far from perfect.If your margins are 10%, then printing too many copies is far, far worse than printing too few copies.  On a $30 product with 10% margins, each copy too many costs you $27, while each copy too few only costs you $3 -- the profit you would have made.  (If your margins are 50%, then printing too many is exactly as bad as printing too few.)So the game is to estimate the probabilities of selling different amounts, to compute your per-unit cost of over-printing versus under-printing, and to choose your print run so that you maximize your expected profits.</blockquote>