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<blockquote data-quote="Peter BOSCO'S" data-source="post: 9459796" data-attributes="member: 7027053">When TSR started our with the Dragonlance novels, in the 80's, they specifically sold them as &quot;trade paperbacks&quot; which could not be &quot;stripped&quot; but had to be returned for credit. This not only stopped this from happening it meant that the Dragonlance novels were competing for sales numbers with books that cost two to four times as much. This was a large part of what pushed them to the top of the sales charts, which got them much more attention, and thus even higher sales. [Source = I was in charge of returns at my local [Anchorage, AK] B Dalton bookstore in the 80's and I still remember.]In the 1980's &quot;strip covers&quot; as the return policy for mass market paperbacks was, from my ground's eye view at least, generally working adequately for both publishers and for bookstores. It was not until later that this started to cause problems for both of them. This is part of the reason why bookstores have so many fewer mass-market paperbacks these days.</blockquote>

[QUOTE="Peter BOSCO'S, post: 9459796, member: 7027053"] When TSR started our with the Dragonlance novels, in the 80's, they specifically sold them as "trade paperbacks" which could not be "stripped" but had to be returned for credit. This not only stopped this from happening it meant that the Dragonlance novels were competing for sales numbers with books that cost two to four times as much. This was a large part of what pushed them to the top of the sales charts, which got them much more attention, and thus even higher sales. [Source = I was in charge of returns at my local [Anchorage, AK] B Dalton bookstore in the 80's and I still remember.] In the 1980's "strip covers" as the return policy for mass market paperbacks was, from my ground's eye view at least, generally working adequately for both publishers and for bookstores. It was not until later that this started to cause problems for both of them. This is part of the reason why bookstores have so many fewer mass-market paperbacks these days. [/QUOTE]

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