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Message: <blockquote data-quote="sunshadow21" data-source="post: 6565563" data-attributes="member: 6667193">WotC benefited from similar mentalities during 3E as well, so it's not like Paizo is the only company to ever take advantage of that aspect. The bigger point is that Paizo does have a working relationship with the physical stores, even if it doesn't have the buddy buddy relationship that WotC has. It's not like Paizo doesn't value that point of entry; they just use it a bit differently than WotC does. In turn, WotC has virtually zero digital and internet presence, where Paizo has a considerable presence there as well, allowing them to take full advantage of that point of entry as well. By not relying on just one distribution method, they enhance their ability to reach new players. WotC, for all that physical stores are still an important part of the equation, is completely missing out on the digital alternative, which is becoming just as important, and is threatening to replace the physical stores entirely; they have a decent plan for the present, but no real clear path to adapt for present and future trends that aren't part of their current strategy.</blockquote>