You 100% get a like, but not a love!
I didn't come to AW wanting to know how it might differ from D&D 3E, or D&D 5e, or Rolemaster. My context was HeroWars/Quest, Burning Wheel, and 4e D&D - all of which rely on scene-framing, and "say 'yes' - if nothing is at stake - or otherwise roll the dice" as the core principle for when the action resolution mechanics are invoked.
For me, "if you do it, you do it" was pretty clear straight away - it signalled that this is
not a "say 'yes' or roll the dice" game, but actually more like Classic Traveller where a certain, system-defined sub-set of action declarations require the dice to be rolled and an associated sub-system to be deployed to work out what follows from the roll. (And
@Campbell, over a series of posts and threads, really helped drive home how different this makes the game from a scene-framed one.)
I guess what I'm saying is that I don't think it's incumbent on the rulebook to treat D&D as the initial context for any system explanation. I don't think you think that either, but I do think that the catchphrase is not terrible when the initial context is closer to the one I was starting from.