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Message: <blockquote data-quote="jdavis" data-source="post: 1346224" data-attributes="member: 8704">off on the tanget too:I know the Nielsen system is overhauling itself and is working in some new technology. I don't remember the details but I found out about it using Goggle Fu "Nielsen ratings system". I wonder if they include all the computers that are able to work like a TIVO unit into their thinking, many new video cards have this ability built in and with the rise in popularity of the Media PC a lot of computers are built to use it. I know it's one of Microsofts areas they are pushing, putting a computer in the entertainment console and hooking it to the stereo and the TV. It works just like TIVO only it also is a full functioning computer and music server. A lot of new PCs are coming out with this capability (whether people are using them that was is another story). I can see a future for intergrated digital entertainment subscription services (like digital cable and satelite TV only on a larger scale). One day all your TV and Radio may be a service you pay a fee for.</blockquote>