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Repositioning the "Wizards Presents:" books
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<blockquote data-quote="Matthan" data-source="post: 3856128" data-attributes="member: 20005"><p>We've had a few threads discussing the merits of the "Wizards Presents" books. The majority of people have dismissed them as being nothing but preview books and not worth the money. Scott Rouse posted a few days ago that they needed to rethink how they had positioned the books due to the negative majority opinion that was being expressed about them. Now, I had a thought in another thread and I think it got lost in the shuffle there so I want to give it a thread of its own and see what people might think.</p><p></p><p>So the idea is this, if they're trying to reposition the books, maybe they should throw in some odd incentives. Maybe include the digital key that their going to have for 4E, but instead of getting a digital copy (or in addition to) let it be used for a month or two of free D&D Insider once it completely launches. It would be an odd thing to offer free access to something that doesn't release for a few months, but it could push a few of the holdouts over the edge. </p><p></p><p>Another option would be to use it to unlock some special miniatures for the gametable or something, but that idea makes me feel dirty. I've heard different stories about whether they were going to included "collectable" or "unlockable for a fee" minis on the online table. If so (and I'm not thrilled at the concept), why not offer some limited edition minis to people who purchase the previews? </p><p></p><p>The final thought I had was make it a preview book in more ways than one, by allowing each person buying a copy to be invited to beta test the new features of D&D online (gametable and such) that do not specifically reference 4E mechanics. Kind of like what Microsoft did when they released Crackdown for the Xbox 360, they included a free pass to the beta test of Halo. The result was a lot of copies sold. And you also get beta testers. A bit of a win-win.</p><p></p><p>I don't think any of these would lift the stigma of "just being a preview". But, maybe in conjunction with reemphasizing the books as designer diaries and philosophies, including these incentives could push the books into a realm of more perceived value at little actual cost to WotC.</p></blockquote><p></p>
[QUOTE="Matthan, post: 3856128, member: 20005"] We've had a few threads discussing the merits of the "Wizards Presents" books. The majority of people have dismissed them as being nothing but preview books and not worth the money. Scott Rouse posted a few days ago that they needed to rethink how they had positioned the books due to the negative majority opinion that was being expressed about them. Now, I had a thought in another thread and I think it got lost in the shuffle there so I want to give it a thread of its own and see what people might think. So the idea is this, if they're trying to reposition the books, maybe they should throw in some odd incentives. Maybe include the digital key that their going to have for 4E, but instead of getting a digital copy (or in addition to) let it be used for a month or two of free D&D Insider once it completely launches. It would be an odd thing to offer free access to something that doesn't release for a few months, but it could push a few of the holdouts over the edge. Another option would be to use it to unlock some special miniatures for the gametable or something, but that idea makes me feel dirty. I've heard different stories about whether they were going to included "collectable" or "unlockable for a fee" minis on the online table. If so (and I'm not thrilled at the concept), why not offer some limited edition minis to people who purchase the previews? The final thought I had was make it a preview book in more ways than one, by allowing each person buying a copy to be invited to beta test the new features of D&D online (gametable and such) that do not specifically reference 4E mechanics. Kind of like what Microsoft did when they released Crackdown for the Xbox 360, they included a free pass to the beta test of Halo. The result was a lot of copies sold. And you also get beta testers. A bit of a win-win. I don't think any of these would lift the stigma of "just being a preview". But, maybe in conjunction with reemphasizing the books as designer diaries and philosophies, including these incentives could push the books into a realm of more perceived value at little actual cost to WotC. [/QUOTE]
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