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Message: <blockquote data-quote="Matthan" data-source="post: 3857290" data-attributes="member: 20005">Well, I've been honest with my thoughts on the books as presented.  I am actually interested in reading them, but the price point for my perceived value doesn't quite work at the moment.  I'm open to being persuaded.  But, I don't feel like your point actually brings much to the table here.  In a magazine, the ads help keep the cost down.  Even with cable tv, the ads supplement (and probably provide the majority of) the stations' income, and keep prices lower than they would be.  Same thing with movies.  I assume the same with buses.  Generally speaking, advertisements in media tend to bring in revenue and keep the cost of entry low.  That's why magazines push such low rate subscriptions.  If they have you locked as a statistical "reader", they can sell their ad space based on how many people are seeing it.  It's in their best interest to keep that number high.  Now there are other factors that play into it, sure, but there is a sharp difference between paying for something that you want that includes ads and buying ads alone.The problem, as I see it, is that the audience is seeing these books as nothing more than ads.  I don't believe that to be the case, but it will take Wizards making some drastic shifts and revealing some content (and hopefully, throwing in some incentives) to get people to rethink that notion (whether that notion is accurate or not).Personally, from hindsight, I think the word preview on the books may have sunk them in the audience's eyes before they even had a chance.  They should have given them some kind of different descriptor.</blockquote>

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