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Message: <blockquote data-quote="Matthan" data-source="post: 3857297" data-attributes="member: 20005">That's not entirely fair though, is it?  When I go to a theater, I pay money to see a movie and I get to see the movie.  Now, I know that the theater has sold ads that go on before the movie (at least where I live, local businesses advertise at theaters) and has concessions.  I also know the studios have sold ads before the movie as well.  But, I don't begrudge them those, because my intention is to see the movie and I get to do that.The issue that people are having with these books is that they don't see them as a "movie" in and of themselves.  They see them as only ads.  I don't think that's accurate, but that's the perception that Wizards has to overcome.  What are you thoughts on overcoming that?</blockquote>