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Message: <blockquote data-quote="nothing to see here" data-source="post: 2694528" data-attributes="member: 16432">Quoted for truth.  I'm currently a professional communications consutant.  I used to be a profesisonal speechwriter.  I'm one of the guys who tries to spin the Whizbang Dustyboots of the world.Nothing forever poisons a reporter's view of a client like a failed informal 'buy-off'...  I always encourage clients to make sure the media have the option of free coffee's muffins etc at events -- not to solicit good coverage -- but mainly to prevent any reporter from writing something snide because they feel underfed and under-respected.  It's more insurance than pay-off and believe me, should the client still do something stupid -- a four course meal won't prevent the media from jumping on the pile.Review copies are something of a different breed -- they're half incentive -- yet they're also the news itself.  Companies provide review copies not to generate GOOD reviews (though that's the hope) they, generally do it to guarantee that there will be ANY reviews.Why do all the movie studios keep releasing advance screenings?  Do they enjoy being skewered by Ebert and Roper?  They do it because the worst thing in the world in the businessis being ignored.  You know the true stinkers out there are the ones who don't provide any advance reviews -- they'd rather be ignored than give the viewing public advance warning on their product.</blockquote>