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Message: <blockquote data-quote="Alzrius" data-source="post: 8180686" data-attributes="member: 8461">You answered your own question, there.When I said "If those efforts fail, it may be another cycle of reduction followed by a new edition," the operative phrase was "if those efforts fail." Specifically, if the big-budget multimedia licensing that they've been building up to doesn't turn into a sustained revenue stream the way they're clearly hoping it will, i.e. the D&D TV series flops, the theatrical film is a bomb, the next Baldur's Gate doesn't maintain a large player-base, etc. That's when the odds of seeing a new edition will skyrocket, and not before, because at that point Hasbro will be looking to start over from scratch (if they don't just shelve the brand for a generation first).Should those failures come to pass, then while the D&D brand might still be profitable, it likely won't be profitable enough to hit "core brand" status (i.e. $100+ million in revenue per year), since its path toward that goal (i.e. the big-budget licensed productions) will have fallen through in terms of making sufficient return. In that case, there's no reason not to release a new edition; they won't know if it'll capture lightning in a bottle, but it might, whereas the current edition will have conclusively (to them) failed to do so.</blockquote>