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<blockquote data-quote="smiteworks" data-source="post: 7781631" data-attributes="member: 87795"><p>Launching on Kickstarter is a wise business decision for nearly any RPG company these days. Kickstarter reaches customers that would not be reached otherwise and it acts as a marketing event and distribution platform, similar to what Steam does for PC Games. Savvy business owners will take advantage of any possible avenue to get more of their product in the hands of more customers. I have heard from some of my industry contacts that Kickstarter campaigns can make up a very large percentage of their annual revenue. I don't recall the exact percentage but I seem to remember it being between 75% to 90% of their annual revenue. </p><p></p><p>We had our own website store that handled all of our business. We added our product to Steam and we instantly doubled our revenue each month. We saw no downside on our storefront -- in fact, it increased with raised awareness. </p><p></p><p>We launched a Kickstarter campaign on May 1st (ends in just over 3 hours) and it brought in a sizable chunk of revenue. We saw increases both on Steam and on our site during the same month.</p><p></p><p>BTW, if you haven't check it out yet, we are nearing our final unlock goal at $500K with just 3+ hours to go.</p><p></p><p>Link:</p><p><a href="https://www.kickstarter.com/projects/smiteworks/fantasy-grounds-unity?ref=90zt4j" target="_blank">https://www.kickstarter.com/projects/smiteworks/fantasy-grounds-unity?ref=90zt4j</a></p><p><a href="https://www.kickstarter.com/projects/smiteworks/fantasy-grounds-unity?ref=90zt4j" target="_blank"><img src="https://www.fantasygrounds.com/images/FGUKickstarter.jpg" alt="" class="fr-fic fr-dii fr-draggable " style="" /></a></p></blockquote><p></p>
[QUOTE="smiteworks, post: 7781631, member: 87795"] Launching on Kickstarter is a wise business decision for nearly any RPG company these days. Kickstarter reaches customers that would not be reached otherwise and it acts as a marketing event and distribution platform, similar to what Steam does for PC Games. Savvy business owners will take advantage of any possible avenue to get more of their product in the hands of more customers. I have heard from some of my industry contacts that Kickstarter campaigns can make up a very large percentage of their annual revenue. I don't recall the exact percentage but I seem to remember it being between 75% to 90% of their annual revenue. We had our own website store that handled all of our business. We added our product to Steam and we instantly doubled our revenue each month. We saw no downside on our storefront -- in fact, it increased with raised awareness. We launched a Kickstarter campaign on May 1st (ends in just over 3 hours) and it brought in a sizable chunk of revenue. We saw increases both on Steam and on our site during the same month. BTW, if you haven't check it out yet, we are nearing our final unlock goal at $500K with just 3+ hours to go. Link: [url]https://www.kickstarter.com/projects/smiteworks/fantasy-grounds-unity?ref=90zt4j[/url] [URL="https://www.kickstarter.com/projects/smiteworks/fantasy-grounds-unity?ref=90zt4j"][IMG]https://www.fantasygrounds.com/images/FGUKickstarter.jpg[/IMG][/URL] [/QUOTE]
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