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Message: <blockquote data-quote="MNblockhead" data-source="post: 8055734" data-attributes="member: 6796661">So have I, but I don't get that sense here. I think it is more simple.  Starter sets are doing well, but still fairly niche. Lots of parents, aunts, uncles, grandparents, etc. browsing games for birthdays and Christmas are going to flip over the box look at the back, not really understand what it is, be intimidated by the booklets, and not impressed by the lack of fun-looking game components. This new box set gives a version of D&D that kids can be excited to open and look at the pieces and which non-gamer parents can pretty easily figure out how to play and play with their kids.It fills a much-needed gap.This is the result of Hasbro pulling in mass-market board game talent and having them work with WotC to come up with a version of D&D that can be played and sold as a mass-market board game.</blockquote>