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Message: <blockquote data-quote="pogre" data-source="post: 3145077" data-attributes="member: 6588">While I think the merger is mostly good for customers, I would think 10% is a huge dent in most margins. I admittedly am rather uneducated about the pdf business, however, 10% in nearly any other industry would be huge. There are notable exceptions like the garment and furniture industries, so I stand ready to be corrected.Naturally, a 10% increase in sales would counter this. Consolidation in most industries is not done to increase sales, but to rather decrease costs to the producer (in this case vendor). It doesn't sound like this was the motivating factor here though.edit: Just got back from the publishers' thread. I see there that you (and others) are indeed arguing that there will be a compensating increase in traffic and sales.</blockquote>