Menu
News
All News
Dungeons & Dragons
Level Up: Advanced 5th Edition
Pathfinder
Starfinder
Warhammer
2d20 System
Year Zero Engine
Industry News
Reviews
Dragon Reflections
Columns
Weekly Digests
Weekly News Digest
Freebies, Sales & Bundles
RPG Print News
RPG Crowdfunding News
Game Content
ENterplanetary DimENsions
Mythological Figures
Opinion
Worlds of Design
Peregrine's Next
RPG Evolution
Other Columns
From the Freelancing Frontline
Monster ENcyclopedia
WotC/TSR Alumni Look Back
4 Hours w/RSD (Ryan Dancey)
The Road to 3E (Jonathan Tweet)
Greenwood's Realms (Ed Greenwood)
Drawmij's TSR (Jim Ward)
Community
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Resources
Wiki
Pages
Latest activity
Media
New media
New comments
Search media
Downloads
Latest reviews
Search resources
EN Publishing
Store
EN5ider
Adventures in ZEITGEIST
Awfully Cheerful Engine
What's OLD is NEW
Judge Dredd & The Worlds Of 2000AD
War of the Burning Sky
Level Up: Advanced 5E
Events & Releases
Upcoming Events
Private Events
Featured Events
Socials!
Twitch
YouTube
Facebook (EN Publishing)
Facebook (EN World)
Twitter
Instagram
TikTok
Podcast
Features
Top 5 RPGs Compiled Charts 2004-Present
Adventure Game Industry Market Research Summary (RPGs) V1.0
Ryan Dancey: Acquiring TSR
Q&A With Gary Gygax
D&D Rules FAQs
TSR, WotC, & Paizo: A Comparative History
D&D Pronunciation Guide
Million Dollar TTRPG Kickstarters
Tabletop RPG Podcast Hall of Fame
Eric Noah's Unofficial D&D 3rd Edition News
D&D in the Mainstream
D&D & RPG History
About Morrus
Log in
Register
What's new
Search
Search
Search titles only
By:
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Menu
Log in
Register
Install the app
Install
Community
General Tabletop Discussion
*Dungeons & Dragons
RPG Theory and D&D...and that WotC Survey
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Bacon Bits" data-source="post: 8630948" data-attributes="member: 6777737"><p>It also seems to come from complaints that the results SKR described don't meet with <em>our </em>biases. So they must've done it poorly because I disagree with the outcome. It's quesitonable logic.</p><p></p><p>As far as omitting the over 35 crowd, I would think most people would be aware just how common <a href="https://en.wikipedia.org/wiki/Youth_marketing" target="_blank">youth marketing</a> is. WotC wanted to be the overall market leader for the TTRPG segment, so they basically <em>had</em> to do this. They focused on 12-35 because that's where the money is, that's where customers with free time are, and those are the people whose choices are easiest to influence are. It's also whom you market to in order to get customers for the longest period of time, because older demographics tend to stick with the same brands.</p><p></p><p>WotC doesn't care as much about the over 35 crowd because they're a small fraction of the marketplace, as a whole they spend less, and it's difficult to expand the market for people this age. You might not like it, but that's just reality.</p><p></p><p>If you're over 35: When was the last time you bought a different toothpaste or laundry detergent just to try something different? How many cars or televisions or smartphones have you bought from the same manufacturer? How often do you buy something new to establish a new habit or new taste? If you have, how often have you done it after seeing it become popular among others rather than being more maverick? Would you say your tastes are pretty well established, or that you're always looking for something new or the next new thing? How about when you were 30? 25? 20? 15?</p></blockquote><p></p>
[QUOTE="Bacon Bits, post: 8630948, member: 6777737"] It also seems to come from complaints that the results SKR described don't meet with [I]our [/I]biases. So they must've done it poorly because I disagree with the outcome. It's quesitonable logic. As far as omitting the over 35 crowd, I would think most people would be aware just how common [URL='https://en.wikipedia.org/wiki/Youth_marketing']youth marketing[/URL] is. WotC wanted to be the overall market leader for the TTRPG segment, so they basically [I]had[/I] to do this. They focused on 12-35 because that's where the money is, that's where customers with free time are, and those are the people whose choices are easiest to influence are. It's also whom you market to in order to get customers for the longest period of time, because older demographics tend to stick with the same brands. WotC doesn't care as much about the over 35 crowd because they're a small fraction of the marketplace, as a whole they spend less, and it's difficult to expand the market for people this age. You might not like it, but that's just reality. If you're over 35: When was the last time you bought a different toothpaste or laundry detergent just to try something different? How many cars or televisions or smartphones have you bought from the same manufacturer? How often do you buy something new to establish a new habit or new taste? If you have, how often have you done it after seeing it become popular among others rather than being more maverick? Would you say your tastes are pretty well established, or that you're always looking for something new or the next new thing? How about when you were 30? 25? 20? 15? [/QUOTE]
Insert quotes…
Verification
Post reply
Community
General Tabletop Discussion
*Dungeons & Dragons
RPG Theory and D&D...and that WotC Survey
Top