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Message: <blockquote data-quote="Oofta" data-source="post: 8631008" data-attributes="member: 6801845">While I agree that for marketing types targeting younger buyers makes sense, I think there are times when it is too broadly applied.  RPGs are not toothpaste and while the older crowd may not play as much, they have the funds to buy more books.  WOTC doesn't care if you play 10 hours a week or 10 hours a month, unlike consumable products the only thing that matters are one time purchases.But marketing execs have been indoctrinated into the never <s>trust</s> sell to anyone over 40 whether or not there's any evidence that it's the best strategy for all types of products.</blockquote>