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<blockquote data-quote="Zaukrie" data-source="post: 3267904" data-attributes="member: 2057"><p>I'll keep buying from RPGNOW, but I think you are making a mistake by not posting anything on your site about this.</p><p></p><p>You go from being a victim of theft, to someone that is "hiding" somehting, whether you are hiding something or not. That is how some/many customers will feel. Many large companies have been hit by theft and scandal and survived without sharing that information with their customers. You, however, are a niche business whose reputation likely cannot survive a major hit. I've worked in data security (on the periphary) for a large company on and off for the last few years. We are very pro-active about notifying our customers.</p><p></p><p>I'll be presumptuous and make a suggestion:</p><p></p><p>Post something on your site. Tell people what steps you are and will take in the future. Blame the criminal, but don't blame them for the harm they've done you, but for the harm they've done to your customers (without whom we'd not exist). Tell them you take their personal information as the most important thing to you. Post links to sites about protecting your credit. Send another e-mail to everyone that had their information compromised an offer of 10% off their next purchase, even though this can't make up for our security breach, we want to apologize and offer this good faith measure.</p><p></p><p>Just one man's thought from the world of marketing and data security.</p></blockquote><p></p>
[QUOTE="Zaukrie, post: 3267904, member: 2057"] I'll keep buying from RPGNOW, but I think you are making a mistake by not posting anything on your site about this. You go from being a victim of theft, to someone that is "hiding" somehting, whether you are hiding something or not. That is how some/many customers will feel. Many large companies have been hit by theft and scandal and survived without sharing that information with their customers. You, however, are a niche business whose reputation likely cannot survive a major hit. I've worked in data security (on the periphary) for a large company on and off for the last few years. We are very pro-active about notifying our customers. I'll be presumptuous and make a suggestion: Post something on your site. Tell people what steps you are and will take in the future. Blame the criminal, but don't blame them for the harm they've done you, but for the harm they've done to your customers (without whom we'd not exist). Tell them you take their personal information as the most important thing to you. Post links to sites about protecting your credit. Send another e-mail to everyone that had their information compromised an offer of 10% off their next purchase, even though this can't make up for our security breach, we want to apologize and offer this good faith measure. Just one man's thought from the world of marketing and data security. [/QUOTE]
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