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<blockquote data-quote="Jraynack" data-source="post: 1727593" data-attributes="member: 13894"><p>Hey all, </p><p></p><p>Just checking back on the post I started - sales have been decent this month (close to our average - however significantly better then the previous two months).</p><p></p><p>As for advertising - I suggest legwork and word of mouth in order to get new customers into the .pdf groove. What I mean simply is cons. For small publishers to go to small cons is relatively affordable. I was surprised when I set up at MegaCon (Florida) that not many people were familiar with RPG .pdf products and were excited when I showed them the quality of our products (we printed out several products for display) and told them that they are four times cheaper. We are going to Dragon Con in Atlanta next weeked just to hand out some free stuff (so those of you who are going - look out for Alea Publishing Group T-shirted staff) and get people to go to our products page. We eventual want to set up an internet connection at cons so people can purchase right at our booths.</p><p></p><p>I don't know where the other publishers are (we're in Augusta, GA), however if we are close enough, we can chip in together for larger booths at local cons. Also, with Augusta, GA being a fairly large city (120,000+ and an army base nearby - Fort Gordon) we have talked about running a small con here (a.k.a the Augusta Con) as well as advertising in the local military papers. If you are able to get your local community around you that is sufficient with gamer's and you access those gamer's, they will support you.</p><p></p><p>Furthermore, RPG comics is another good place to advertise, which someone mentioned earlier. Advertising in Knights of the Dinner Table is relatively cheap (ranging from $50.00 for the back bulletin board page and up - it is black and white though).</p><p></p><p>We need to look beyond just the internet when drumming up bussiness. </p><p></p><p>Anyway, that's my two-cents.</p></blockquote><p></p>
[QUOTE="Jraynack, post: 1727593, member: 13894"] Hey all, Just checking back on the post I started - sales have been decent this month (close to our average - however significantly better then the previous two months). As for advertising - I suggest legwork and word of mouth in order to get new customers into the .pdf groove. What I mean simply is cons. For small publishers to go to small cons is relatively affordable. I was surprised when I set up at MegaCon (Florida) that not many people were familiar with RPG .pdf products and were excited when I showed them the quality of our products (we printed out several products for display) and told them that they are four times cheaper. We are going to Dragon Con in Atlanta next weeked just to hand out some free stuff (so those of you who are going - look out for Alea Publishing Group T-shirted staff) and get people to go to our products page. We eventual want to set up an internet connection at cons so people can purchase right at our booths. I don't know where the other publishers are (we're in Augusta, GA), however if we are close enough, we can chip in together for larger booths at local cons. Also, with Augusta, GA being a fairly large city (120,000+ and an army base nearby - Fort Gordon) we have talked about running a small con here (a.k.a the Augusta Con) as well as advertising in the local military papers. If you are able to get your local community around you that is sufficient with gamer's and you access those gamer's, they will support you. Furthermore, RPG comics is another good place to advertise, which someone mentioned earlier. Advertising in Knights of the Dinner Table is relatively cheap (ranging from $50.00 for the back bulletin board page and up - it is black and white though). We need to look beyond just the internet when drumming up bussiness. Anyway, that's my two-cents. [/QUOTE]
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