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<blockquote data-quote="Steve Conan Trustrum" data-source="post: 2648969" data-attributes="member: 1620">Yeah, I know that customers make decisions based on emotion. I've overseen market research wherin customers say they'd rather spend $300 more on a digital camera just based on the color.However, be clear on one thing: that offers no insight into the customers beyond the fact that you can't cater to everyone. For every person who pays $300 more for a blue camera, there's someone who won't because the one that costs less comes in red, which is their favorite color. There's absolutely no further insight to be gained save judging the degree of your market that has a primary consumer concern that isn't reasonable and is illustrating there's nothing you can really do to please them without ticking off someone who has a like irrational concern coming at you from a different direction. You can't use that data to address the matter in any way. Have you ever seen the episode of the Simpsons where Homer's brother lets him design a car? Yeah, that's pretty much what would happen.Ignoring them may not seem wise, but ignoring impractical consumer decisions is about the only recourse a company has if they want to serve what their hard data is telling them. People like to believe that because something is a make or break point for them that it must be important beyond their personal scope. That isn't necessarily so.</blockquote>

[QUOTE="Steve Conan Trustrum, post: 2648969, member: 1620"] Yeah, I know that customers make decisions based on emotion. I've overseen market research wherin customers say they'd rather spend $300 more on a digital camera just based on the color. However, be clear on one thing: that offers no insight into the customers beyond the fact that you can't cater to everyone. For every person who pays $300 more for a blue camera, there's someone who won't because the one that costs less comes in red, which is their favorite color. There's absolutely no further insight to be gained save judging the degree of your market that has a primary consumer concern that isn't reasonable and is illustrating there's nothing you can really do to please them without ticking off someone who has a like irrational concern coming at you from a different direction. You can't use that data to address the matter in any way. Have you ever seen the episode of the Simpsons where Homer's brother lets him design a car? Yeah, that's pretty much what would happen. Ignoring them may not seem wise, but ignoring impractical consumer decisions is about the only recourse a company has if they want to serve what their hard data is telling them. People like to believe that because something is a make or break point for them that it must be important beyond their personal scope. That isn't necessarily so. [/QUOTE]

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