Reply to thread

Message: <blockquote data-quote="Steve Conan Trustrum" data-source="post: 2649617" data-attributes="member: 1620">Keep in mind that a retailer/vendor almost never hears why someone leaves after one sale, one month or three years. In cases like this where someone makes sure that the retailer/vendor knows, a company would look at it and say "wow, three years and now they're going? What did we do wrong?" and get to the part where the site's color is mentioned and then realize that there's not much room to reason with that. A customer who is as flightly to give up three years of enjoying offered product for something like that isn't one that is going to offer much in the way of practical advice for decisions that affect the entire business. Say James changes the background to a color Vascant liked and then another customer comes and says the same thing and insists it should be white, what then?Not really. See, for that to be true there would have to be certain degree of logic tying the cause to the result. Giving up three years as a customer because of a disagreement over a color (considering the search problem has been addressed by James) isn't something a product provider should even really consider addressing unless you've a lot of people making the same statement (which won't happen.) The leap between the two is way beyond rational in the scope of an overall business even if it seems entirely valid to that one customer. Therein is the difference: what makes sense for one person is quite often absolutely worthless when considering one's overall market. That's why market research doesn't consist of sitting down with just one person and then going with what they tell you.It's safe to say you won't find a significant amount of ANY customers complainging about a storefront's colors enough to quit using it altogether, especially in this case.As a pure hypothetical, yeah, James or anyone else would be wise to make such a change. As a practical question, yeah, there's a chance a lot of people may not like the site's colors. Will it ever happen to the degree in your hypothetical? Absolutely not, which is a big part of my point: your typical consumer doesn't care enough about it for them to say "you lost a customer because of your color choice." And why is that? Because a typical customer understands that the color on a site's background has no influence on the vendor's service or their ability to enjoy the product. When someone shows me how the color at RPGnow affects how I enjoy any quality product I buy there once I've paid for it and downloaded it, I'll take back my comment about it being an irrational influence on such a decision.</blockquote>

Verification