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<blockquote data-quote="Fiery_Dragon" data-source="post: 5628864" data-attributes="member: 83336">It could be a matter of the print run dictating the distribution rather than the other way around.&nbsp;WotC Planner: &quot;How many copies of MME do we expect to sell?&quot;&nbsp;Data Dude: &quot;Trending factors says 7,000.&nbsp; With this kind of product, many will just get the info from DDi&quot;&nbsp;WotC Planner: &quot;If we go with normal release, how many do we have to print?&quot;&nbsp;Data Dude: &quot;Amazon wants to order 10,000 for the stores and online.&nbsp; They'll sell 3000, but we don't get a shelf presence for anything under 10K.&nbsp; With everyone else factored in, we'd have to print 25,000 to meet initial ship-out.&quot;&nbsp;WotC: &quot;What if we just hit the hobby trade on this one?&quot;&nbsp;Data Dude: &quot;We could print 8,000 and probably see only 10% as fulfillment stock...&quot;&nbsp;WotC: &quot;Sounds like the plan...&quot;&nbsp;OR - &quot;Wow, after Borders closes, our cashflow is tight.&nbsp; I don't know that we have the liquidity to pay for a print run of 50,000 right now... anyway to scale that back for the next six months...?&quot;&nbsp;of something like that.</blockquote>

[QUOTE="Fiery_Dragon, post: 5628864, member: 83336"] It could be a matter of the print run dictating the distribution rather than the other way around. WotC Planner: "How many copies of MME do we expect to sell?" Data Dude: "Trending factors says 7,000. With this kind of product, many will just get the info from DDi" WotC Planner: "If we go with normal release, how many do we have to print?" Data Dude: "Amazon wants to order 10,000 for the stores and online. They'll sell 3000, but we don't get a shelf presence for anything under 10K. With everyone else factored in, we'd have to print 25,000 to meet initial ship-out." WotC: "What if we just hit the hobby trade on this one?" Data Dude: "We could print 8,000 and probably see only 10% as fulfillment stock..." WotC: "Sounds like the plan..." OR - "Wow, after Borders closes, our cashflow is tight. I don't know that we have the liquidity to pay for a print run of 50,000 right now... anyway to scale that back for the next six months...?" of something like that. [/QUOTE]

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