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Message: <blockquote data-quote="Wulf Ratbane" data-source="post: 3876715" data-attributes="member: 94">That's why it's big news. 3rd party publishers will have no way to indicate compatibility with the 4th edition of the world's most popular fantasy roleplaying game (other than saying exactly that).Or licensing the D&D brand outright, as Kenzer did for their Kalamar line.Regardless of what damage you think was done to the d20 System Trademark Logo over the course of its history, it did serve a useful function in distinguishing products that were d20 compatible. The problem is that folks expected it to be a mark of quality, which it most emphatically was not.So... No d20 logo at this point cuts out a lot of folks in the middle.If you are a small enough publisher, primarily PDF, you won't be much affected.And if you are a large enough publisher, with a proven track record, access to distribution, and an established brand of your own, you won't be much affected.If you are a middle tier publisher, or any new publisher looking to actually print books and see them in distribution on the shelves of brick-and-mortar game stores, I think you have some hurdles. There will be no easy way to quickly (easily and visually) establish compatibility on the store shelf.Or, more importantly still, the effect it will have on the buying habits of retailers.</blockquote>