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Rocket your D&D 5E and Level Up: Advanced 5E games into space! Alpha Star Magazine Is Launching... Right Now!

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Message: <blockquote data-quote="pawsplay" data-source="post: 4751946" data-attributes="member: 15538">The solution to the "death spiral" is pretty straightforward.- Develop products slowly.  Forget about constant growth. This may be heretical to Hasbro, but in the end, there are only so many people in this world willing to sacrifice their Saturday afternoons to pretend to slay orcs for gold. Instead, tend your customers lovingly and patiently.- One substantially new edition every ten years, at most. Instead, focus on fixing errata and improving the readability of the books. - Roll out new supplements that are fairly modular. This is your evergreen stuff. - Sell objects of convenience. Pre-made NPCs, modules, nonstandard monsters, equipment packs, etc. - Lifestyle items. The day will not come when you cannot sell a T-shirt with a dragon on it to a geek. How to do things wrong:- Continually try to establish a beachhead on a mass market for RPGs that does not exist. There is plenty of untapped market out there, but they are not lurking in Borders or the mall waiting to be pried away from their Pokemon, WoW, or collapsible skooters.- Repeat the costly cycle of development often. - When trying to create a product that could be either awesome or disdained (e.g., an adventure module, more monsters), set deadlines and force production to move ahead, rather than letting development follow the availability of qualified, careful people. - View your customer's wallets as well-defended fortresses that must be breached and conquered, or else die trying. - Try to create material that is not likely to be offensive to the parents of the typical fifteen year old.</blockquote>

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