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Message: <blockquote data-quote="Raven Crowking" data-source="post: 5335254" data-attributes="member: 18280">This bothered me too.  It is definitely true that, in the earliest days, few publishers realized how making a bunch of stuff OGC could cause others to reference back to their books, and thus increase their sales.I haven't seen any of that, although I am sure it has happened.  OTOH, depending upon what you mean by "a hit", I have seen a lot of hits, too.  Retro clones, Mutants & Masterminds, Pathfinder, stuff from Necromancer Games, Bastion Press, Green Ronin.....Ptolus, Arcana Unearthed/Evolved.....even the WLD seems to have sold through its print run (I have one!).And yet, strangely, the 3pp seem to have a larger market share now, when the ease of use is there, because they provide innovation in different directions.For me, the 3pp market was always about innovation, and how various niches were filled.  Frost & Fur beats Frostburn; Dungeonscape beats the WotC book, which I own, but whose name escapes me.  Wildscape likewise.  Where both a Tome of Horrors and an official WotC version of a monster exist, the ToH version is almost always truer to the source material.  I buy 3pp for innovation.  I buy 3pp based also upon their OGC, so that I can reuse that innovation in other products.I may be unique in that way, but I somehow doubt it.RC</blockquote>