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General Tabletop Discussion
*TTRPGs General
Ryan Dancey on Redefining the Hobby (Updated: time elements in a storytelling game)
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<blockquote data-quote="RyanD" data-source="post: 3698405" data-attributes="member: 3312"><p>My data is based on public & private sources. For 2006, I estimate the size of the tabletop RPG business (exclusive of miniatures & support products like magazines, dice, etc.) at $17-$20 million (at wholesale).</p><p></p><p>To put that in context, my estimate for the size of the TRPG category in 2001 was $30 million; I estimate we've lost roughly half the total market in the past 6 years.</p><p></p><p>For a public source of data worth discussing, review the figures in Comics & Games Retailer. While this data is notoriously unreliable in detail, it has proven to be reasonably accurate in terms of trend analysis and overall volume of business. I'm looking at issue #185 (August 2007). Monthly averages for unit sales volume throughout 2006 and 2007 have been less than 60 units consistently.</p><p></p><p>Let's assume the average SRP of those products is $30. Let's assume there's 2,000 stores selling TRPGs (there aren't but this is a way of accounting for the bookstores).</p><p></p><p>60 books * $30 * 2,000 stores * 12 months == $43,200,000 in projected retail sales. The average discount works out to be about 43% of SRP, so publisher revenues in this model would be $18,576,000.</p><p></p><p>Note: That figure is likely over stated because the total unit volume is less than 60 books, the aggregate SRP is probably lower than $30, and there are certainly less than 2,000 stores selling the average number of books per month. But its a workable place for discussion, and helps account for things like PDF sales, Amazon.com, etc.</p><p></p><p>That figure jibes with other (non public) data I have, and it seems to be a good fit with observed trends in the retail stores I visit & correspond with.</p><p></p><p>Scott, if you'd like to provide more specific sales data on WotC's RPGs, I'm all ears.</p><p></p><p>Ryan</p></blockquote><p></p>
[QUOTE="RyanD, post: 3698405, member: 3312"] My data is based on public & private sources. For 2006, I estimate the size of the tabletop RPG business (exclusive of miniatures & support products like magazines, dice, etc.) at $17-$20 million (at wholesale). To put that in context, my estimate for the size of the TRPG category in 2001 was $30 million; I estimate we've lost roughly half the total market in the past 6 years. For a public source of data worth discussing, review the figures in Comics & Games Retailer. While this data is notoriously unreliable in detail, it has proven to be reasonably accurate in terms of trend analysis and overall volume of business. I'm looking at issue #185 (August 2007). Monthly averages for unit sales volume throughout 2006 and 2007 have been less than 60 units consistently. Let's assume the average SRP of those products is $30. Let's assume there's 2,000 stores selling TRPGs (there aren't but this is a way of accounting for the bookstores). 60 books * $30 * 2,000 stores * 12 months == $43,200,000 in projected retail sales. The average discount works out to be about 43% of SRP, so publisher revenues in this model would be $18,576,000. Note: That figure is likely over stated because the total unit volume is less than 60 books, the aggregate SRP is probably lower than $30, and there are certainly less than 2,000 stores selling the average number of books per month. But its a workable place for discussion, and helps account for things like PDF sales, Amazon.com, etc. That figure jibes with other (non public) data I have, and it seems to be a good fit with observed trends in the retail stores I visit & correspond with. Scott, if you'd like to provide more specific sales data on WotC's RPGs, I'm all ears. Ryan [/QUOTE]
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Ryan Dancey on Redefining the Hobby (Updated: time elements in a storytelling game)
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