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Message: <blockquote data-quote="delericho" data-source="post: 6212142" data-attributes="member: 22424">Hang on... I thought the FR price premium was because it was a setting book, and therefore only of interest to that subset of D&D fans who were also FR fans - a much narrower potential audience?Conversely, shouldn't a Magic monster book have been able to avoid that increase, on the grounds that it was potentially of interest to D&D fans (who weren't necessarily Magic fans) and to Magic fans (who weren't necessarily D&D fans) - potentially, therefore, a much wider audience?Since WotC owned both D&D and FR, and both D&D and Magic, there's no inherent reason they would need to charge a premium for the brand - unless they're silly enough to go charging themselves a licensing fee, anyway. And, since the goal of such a crossover product is to try to persuade fans of the one property to at least look at the other, it's worth doing even without the extra margin (potentially even at a loss), if it manages to shift other product.</blockquote>