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S/Z: On the Difficulties of RPG Theory & Criticism
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<blockquote data-quote="pemerton" data-source="post: 7922050" data-attributes="member: 42582"><p>Marketing is obviously an empirical endeavour (though not exclusively so - as well as being predictive, it also involves shaping market taste, and one could see WotC working on that during their 5e D&D roll out). But the fact that something is popular doesn't prove it's valuable. It may not even be relevant to its value!</p><p></p><p>I did recently read an article about how editors in commercial publishing houses are increasing their reliance on "big data" to guide their decisions about publication. I guess we could say that that will make publishing more "relevant". We may get less Ulysses or At Swim Two Birds, and more Harry Potter knock-offs.</p><p></p><p>If you want to run an argument that literature departments should all be replaced by marketing departments, go for it! But I'm pretty much taking it for granted that that's a flawed proposal - almost self-evidently so.</p></blockquote><p></p>
[QUOTE="pemerton, post: 7922050, member: 42582"] Marketing is obviously an empirical endeavour (though not exclusively so - as well as being predictive, it also involves shaping market taste, and one could see WotC working on that during their 5e D&D roll out). But the fact that something is popular doesn't prove it's valuable. It may not even be relevant to its value! I did recently read an article about how editors in commercial publishing houses are increasing their reliance on "big data" to guide their decisions about publication. I guess we could say that that will make publishing more "relevant". We may get less Ulysses or At Swim Two Birds, and more Harry Potter knock-offs. If you want to run an argument that literature departments should all be replaced by marketing departments, go for it! But I'm pretty much taking it for granted that that's a flawed proposal - almost self-evidently so. [/QUOTE]
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S/Z: On the Difficulties of RPG Theory & Criticism
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